05.26.2023
We tapped Melanie Masarin of Ghia to host a luncheon with a stacked roster of LA tastemakers and fashion notables in celebration of our Weekend Slide.
Prior to arrival, each guest was pre-seeded with their choice of product. The lunch, prepared by notable chef Eleonore Toulin, was located in the chic and lush backyard of the Ghia House in Beachwood Canyon. Guests were greeted with a ‘shoe bar’ of our Weekend Slide as well as refreshments of Ghia, Avaline Wine and appetizers by Eleonore Toulin.
A long, beautifully decorated table awaited them where each chair was prepared with a Lightweight Tote filled with Weekend Essentials: Ghia, Ourself, Ilia Cosmetics, and Gossamer CBD Gummies. The display created a ‘sticky ecosystem’ ripe for social sharing. In total, we saw 2.6M+ social impressions and 26 notable guests in attendance who were all new to Rothy’s.
We tapped Melanie Masarin of Ghia to host a luncheon with a stacked roster of LA tastemakers and fashion notables in celebration of our Weekend Slide.
Prior to arrival, each guest was pre-seeded with their choice of product. The lunch, prepared by notable chef Eleonore Toulin, was located in the chic and lush backyard of the Ghia House in Beachwood Canyon. Guests were greeted with a ‘shoe bar’ of our Weekend Slide as well as refreshments of Ghia, Avaline Wine and appetizers by Eleonore Toulin.
A long, beautifully decorated table awaited them where each chair was prepared with a Lightweight Tote filled with Weekend Essentials: Ghia, Ourself, Ilia Cosmetics, and Gossamer CBD Gummies. The display created a ‘sticky ecosystem’ ripe for social sharing. In total, we saw 2.6M+ social impressions and 26 notable guests in attendance who were all new to Rothy’s.
